Accelerated growth in an under-penetrated category
As per capita incomes in India grow, consumers are spending more on discretionary products. This is creating opportunities for companies such as Blue Star, one of the leading air conditioning brands in India.
Led by Vir Advani, from the third generation of its founding family, Blue Star has long-term minded owners, effective management, and a quality franchise in an underpenetrated industry. Under his leadership, Blue Star has gained market share consistently over the last decade by introducing new models and expanding its distribution. It also operates a leading portfolio of commercial air-conditioning and refrigeration products which is benefiting from the growing infrastructure development in India.
In 2024, sales of residential air-conditioners reached 14 million units in India, compared to 200 million in China; the penetration rate of air-conditioners in India remains exceptionally low compared to other countries. Along with rising incomes, as India experiences hotter and more frequent heat waves, we believe sales of air-conditioning units should continue to expand. Being shareholders of Blue Star for many years, we are excited by its growth prospects. We believe that it could grow multi-fold over the coming decade, which should mean improved profitability as it gains operating leverage from scale.
Low air-conditioner penetration in India
Blue Star’s market share has more than doubled
Source: Company Presentations, Kotak Securities, Jefferies as at 31 May 2025.
Disclaimer: Reference to specific securities (if any) is included for the purpose of illustration only and should not be construed as a recommendation to buy or sell the same.
All securities mentioned herein may or may not form part of the holdings of FSSA Investment Managers’ portfolios at a certain point in time, and the holdings may change over time.