In our last update, we touched on the idea of high-quality companies hiding in small market capitalisations in ASEAN1. This, in our view, is due to years of declining foreign-investor interest in the region. These companies are usually not covered in great detail or indeed at all by sell-side research analysts. As long-term investors, this naturally excites us as it means we can find attractive businesses that are often misunderstood or mispriced by the market.
In our experience, such companies tend to be owned and led by honest and capable people. They focus narrowly on one area where they have earned the right to compete, and they generate good returns on capital. We believe Philippine Seven is one such example.
I am a believer in anti-fragile businesses. The idea is not to catch every upturn but to survive every downturn. That is our [7-Eleven Philippines] business model. If I get a good opportunity to buy shares in Philippine Seven, I do so. I don’t invest in other stocks. I don’t have any bandwidth.
This was Jose Victor Paterno’s reply to our question regarding his purchase of around two million shares in Philippine Seven. It highlights much about what we like about him as Philippine Seven’s CEO, our alignment with management and the quality of the business. Our meeting in his office on the 7th floor of an old and inexpensive building was one of the highlights of our recent trip to Manila in March 2023 — his confidence after three brutal years of the pandemic reassured us about the recovery and trajectory of the business.
A brief history of Philippine Seven
Leading convenience store franchises in Asian markets tend to consistently earn attractive returns on capital. Examples include the 7-Elevens in Japan, Taiwan and Thailand. It has been no different for Philippine Seven. While the early years were difficult, an inflection point in the company’s history came by way of a majority investment (50.4%) from President Chain Store Corporation (PCSC) of Taiwan. The first half of the 2000s saw Philippine Seven overhaul its operations, improving its operating model, systems and processes with the help of PCSC. After this initial period, which was loss-making for the firm, Philippine Seven’s long-term track record of return on equity has been good.
By the end of 2022 Philippine Seven had more than one and a half times the number of stores of the rest of the industry combined. Its closest and most credible competitor, Alfamart, operates 1,500 outlets compared with approximately 3,500 7-Elevens. Philippine Seven has also built an extensive network of more than 20 distribution centres to cater to company-owned and franchised stores across the country. Its network is increasingly extending beyond Metro Manila and into harder-to-reach areas. All of these things, in our view, add up to a credible moat protecting future returns.